Privacy Policy
Last updated: 12 August 2026
The Tool Signal is a review site. This page says plainly what we collect, why, and what we do not do. If something here is unclear, write to us and we will fix the wording.
What we collect
Visits. We use Google Analytics 4 to count page views and see which articles people read. It records the pages you open, roughly where you are (country or city level), and what browser and device you use. It does not tell us your name or address, and we never try to identify individual readers.
Email, only if you give it. Some pages have a box where you can leave your email address. We use it to send you what you asked for and nothing else. We do not sell it, rent it, or pass it to anyone.
Nothing else. We do not ask for payment details, we do not run accounts, and there is nothing to log into on this site.
Cookies
Google Analytics sets cookies to tell repeat visits from new ones. You can block or delete them in your browser at any time; the site works the same without them.
How this site makes money
Partly through affiliate links, and here is the full picture.
We buy the tools we test with our own money. Most outbound links on this site point at a source we are citing: a review platform, a benchmark, a product's own pricing page. A small number are affiliate links, which means that if you buy through one, we may earn a commission at no extra cost to you. Those links carry a rel="sponsored" mark in the page source, and the site footer says so on every page.
As of 28 August 2026 that list is one program: NordPass, in the password manager guide. When it grows, this section grows with it.
Two rules do not move. A commission never changes which tool we recommend or what we say about it, and no one can buy a place in a list here. If a tool we earn from turns out to be the wrong choice for you, the article says that.
We publish pins that link back to articles on this site. We use the Pinterest API only to read statistics for our own account — how many people saw our own pins. We do not read, collect or store data about other Pinterest users.
Who processes your data
- Google Analytics — visit statistics.
- Cloudflare — hosting and delivery of this site.
- Pinterest — statistics for our own pins only.
Each of these has its own privacy policy governing what it does with data on its side.
Your choices
You can ask us what we hold about you, and you can ask us to delete it. For email, unsubscribing removes the address entirely. For analytics, blocking cookies in your browser stops the collection.
Children
This site is written for people running businesses. It is not aimed at children and we do not knowingly collect anything from them.
Changes
If we start collecting something new, this page changes first and the date at the top changes with it.
Contact
Questions about this policy: write to us through the contact box on the About page.